API Integration for India Businesses
Order updates, OTPs and a chatbot -- straight into your customers' WhatsApp.
The most common request is order and delivery notifications -- confirmation, dispatch, out-for-delivery -- sent automatically the moment an order status changes, instead of a customer having to check email or a tracking page. OTP verification on WhatsApp is the second most common ask, usually as a backup or alternative to SMS OTP.
A full chatbot (answering FAQs, taking basic orders) is a bigger build than notifications-only and is scoped separately once the specific flows are known. WhatsApp Business API access itself goes through a Meta-approved provider, which is set up as part of the integration if you don't already have one.
Everything needed to get this API live, tested and reliable
NO MANUAL MESSAGING
Order confirmation, dispatch and delivery updates sent automatically from your existing order system.
ALTERNATIVE TO SMS
Login and checkout OTP delivered over WhatsApp, often cheaper and faster to land than SMS.
SCOPED SEPARATELY
FAQ answering and basic order-taking through WhatsApp, built around your specific conversation flows.
Both use the same official WhatsApp Business Platform -- the difference is who you deal with for setup and billing
| Option | Best For | Worth Knowing |
|---|---|---|
| Meta Cloud API (direct) | Businesses comfortable managing their own Meta Business account and billing | No middleman fee, but template approval, number verification and support are all handled directly with Meta. |
| BSP provider (e.g. Gupshup, Interakt) | Businesses that want a dashboard, faster support and easier template management | A small per-message or subscription fee on top of Meta's own conversation pricing -- usually worth it for the support alone. |
| Unofficial / third-party WhatsApp automation tools | Nobody, honestly | These use WhatsApp outside the official Business Platform and risk the number getting permanently banned -- not something used on client projects. |
Issues seen often enough on real projects to plan around from day one
Tools that automate a personal WhatsApp number (not the official Cloud API or a Meta-approved BSP) violate WhatsApp's terms and the number can get banned with no warning -- this is why setup always goes through an approved provider.
Outside a 24-hour customer-initiated conversation window, only pre-approved template messages can be sent. Skipping template approval and assuming free-form messages will always work is a common surprise after launch.
A number not on WhatsApp, or a customer who's blocked business messages, means that notification silently never arrives -- worth having an SMS or email fallback for anything critical like an OTP.
Getting your business verified with a Meta-approved provider and your WhatsApp number registered on the Business Platform, if not already done.
Message templates (order confirmation, OTP, dispatch update) drafted and submitted for Meta's approval before anything can be sent live.
Notifications triggered directly from your existing order-status changes or login flow -- not a separate manual step.
Real messages tested end to end, including a failure/fallback case, before switching on for all customers.
Free consultation. No obligation. Get a fixed-scope quote in INR within 24-48 hours.
Start a Project See My WorkNeed more than one API connected? These are usually scoped together as a single project.